Shopping Centre Google Ads, Meta Ads & SEO

01Chevron Renaissance

2,075

Google-attributed store visits (approx.)

Google Search Chevron Renaissance logo

Supermarket and parking · 1 July–30 September 2026

Google Search reported approximately 2,075 store visits

Over three months, the campaigns reported approximately 2,075 Google-attributed store visits and 4,432 separate direction requests. Media spend was A$912.25, equivalent to A$0.44 per attributed store visit.

Google Ads reporting, 1 July–30 September 2026. Store visits are modelled estimates, rounded for display. Direction requests indicate intent, not confirmed visits. These separate measures must not be added as unique visitors. Costs are media only and exclude management fees.

Behind the campaign

The brief

Keep Chevron Renaissance visible when people are looking for a supermarket or parking in Surfers Paradise.

What we did

We ran separate, always-on Search campaigns for supermarket and parking needs, linking to the relevant Coles and parking pages. Optimisation included negative keywords, expanded parking keywords, refreshed ad copy and sitelinks.

What we learned

Supermarket and parking searches supported both reported visits and visit intent. Supporting engagement included 6,020 ad clicks, with “supermarket near me” contributing 2,009 and “parking near me” 690.

4,432separate direction requests

A$0.44per attributed visit

Client testimonial

She's responsive, strategic and genuinely invested in delivering results.

Mia Brown · Marketing Manager of Chevron Renaissance · Google review

02MacArthur Central

4,331

Google-attributed store visits (approx.)

Google Search MacArthur Central logo

Woolworths and groceries · 1 July–30 September 2026

Google Search reported approximately 4,331 store visits

Across three months, the grocery Search campaign reported approximately 4,331 Google-attributed store visits from A$1,461.42 in media spend, equivalent to A$0.34 per attributed visit.

Google Ads Search reporting, 1 July–30 September 2026. Grocery Search only, excluding other campaigns. Store visits are Google-attributed modelled estimates, rounded for display, not verified unique shoppers, purchases or additional footfall. Costs are media only and exclude management fees.

Behind the campaign

The brief

Help shoppers looking for a nearby supermarket find Woolworths at MacArthur Central and encourage a visit.

What we did

We maintained an always-on Search campaign, connecting relevant keywords with the centre's retailer page. Search-term reviews, negative keywords, refreshed descriptions and working sitelinks kept the activity focused on grocery intent.

What we learned

Store visits provide the main outcome for this always-on grocery campaign. Supporting engagement included 15,403 ad clicks, a 10.70% click-through rate and an average cost per click of A$0.09.

A$0.34per attributed visit

A$1,461.42media spend

03Pran Central

Meta-attributed enquiries

Meta Ads generated 48 enquiries for KĀYA

September reporting recorded 48 Meta-attributed enquiries from A$869.53 in media spend, at A$18.12 per lead. Weekly cost per lead fell 57% between the comparison weeks.

September 2026 reporting period. Cost per lead is based on media spend only. The 57% reduction compares A$27.35 CPL on 7–13 September with A$11.76 on 21–27 September. Targeting and creative changed together, so neither is isolated as the cause. Enquiries are not paid memberships.

Behind the campaign

The brief

Help KĀYA Prahran at Pran Central generate enquiries for its complimentary 7-Day Experience, with results the centre marketing team could measure.

What we did

We built a local Meta lead campaign around the offer, tested creative approaches and tracked enquiries in a shared lead sheet. A mid-campaign targeting and creative refresh helped identify the ads delivering the most efficient response.

What we learned

The two strongest offer-led static ads generated 43 of the 48 enquiries, giving the centre and retailer a practical way to review demand, creative performance and follow-up.

A$18.12average CPL

57%lower weekly CPL

Client testimonial

Sarah has been an incredible support in helping our business navigate and improve our Google Ads and Meta Ads strategy.

Emily Stillitano · Pran Central · Google review

04Adelaide Central Plaza

2,985

direction requests

Google Performance Max Adelaide Central Plaza logo

Rundle Reflections · 1–30 September 2026

Performance Max drove 2,985 direction requests

September activity recorded 2,985 direction requests from A$760.40 in media spend, equivalent to A$0.25 per direction request. Supporting engagement included 4,076 ad clicks and a 7.27% click-through rate.

Google Ads reporting, 1–30 September 2026. Direction requests indicate visit intent, not confirmed attendance, purchases or additional footfall. Store-visit reporting was unavailable. The separate 3 click-to-call actions are not included. Costs are media only and exclude management fees.

Behind the campaign

The brief

Encourage local shoppers to plan a visit to the David Jones Rundle Reflections exhibition.

What we did

We ran a locally targeted Performance Max campaign, combining exhibition-led creative with search themes around Adelaide art, David Jones and Rundle Mall. Asset updates highlighted the free exhibition and limited-edition artwork, while search-term reviews excluded irrelevant queries.

What we learned

Direction requests provided a useful measure of visit intent while store-visit reporting was unavailable, giving the centre a clear outcome to report beyond impressions alone.

A$0.25per direction request

A$760.40media spend

05Port Adelaide Plaza

138

Google-attributed store visits

Google Display Port Adelaide Plaza logo

Beauty and wellness · 1–30 September 2026

Google Display delivered 138 attributed store visits

September reporting recorded 138 Google-attributed store visits at A$2.27 per attributed visit, from A$313.50 in media spend. Supporting engagement included 1,885 ad clicks.

Google Ads reporting, 1–30 September 2026. Store visits are modelled estimates attributed to ad interactions, not verified purchases or a measure of additional footfall. The separately reported view-through conversions are not included. Cost is media spend only and excludes management fees.

Behind the campaign

The brief

Build awareness of Port Adelaide Plaza's beauty and wellness services and encourage shoppers to explore the centre's offer.

What we did

We used Display and responsive Display ads across separate Beauty Services and Health & Wellness ad groups. During the campaign, we refreshed headlines, reviewed placements and excluded irrelevant sites and content categories to keep the advertising relevant.

What we learned

Ad-group reporting identified the strongest combinations of creative and category messaging, helping the centre assess retailer support using both online engagement and reported offline activity.

A$2.27per attributed visit

A$313.50media spend

Client testimonial

We've seen significant improvements across all our key SEO and SEM metrics.

Chantal Heaver · Port Adelaide Plaza · Google review

06Adelaide Central Plaza

301

reported prize-form submissions

Meta Ads recorded 301 prize-form submissions

October reporting recorded 301 prize-form submissions from A$158.73 in media spend. Supporting engagement included 696 link clicks.

October 2025 reporting slice. Costs are media only and exclude management fees. Form submissions are reported campaign events, not a verified count of unique new database subscribers, shoppers or sales.

Behind the campaign

The brief

Support competition participation and database acquisition while keeping the centre's food offer visible.

What we did

We ran separate Meta ad sets for an A$250 Prezzee giveaway and food-court awareness, directing people to the website and reporting the actions each generated.

What we learned

Reported prize-form submissions are the main response measure. The giveaway ad set contributed 492 of the campaign’s 696 link clicks, but the report does not assign all submissions to that ad set.

A$158.73media spend

07Chevron Renaissance

+6.6%

more organic search impressions

SEO / Organic search Chevron Renaissance logo

Gold Coast shopping searches · July–September 2026 versus July–September 2025

Organic search impressions grew 6.6% year on year

Google organic search impressions increased 6.6% year on year, from 521,201 to 555,396. Average Google search position improved from 10.9 to 7.5, placing the centre more prominently in search results.

Results compare 1 July–30 September 2026 with the equivalent period in 2025. Source: Google Search Console. Average position represents performance across search queries and does not indicate the ranking of every keyword.

Behind the campaign

The brief

Improve the centre’s visibility when people search for supermarkets, parking, shopping and everyday services in Surfers Paradise.

What we did

The SEO programme combined locally relevant content with improved page titles, metadata, internal linking, image optimisation and technical website fixes. A dedicated free-parking guide helped connect shoppers with practical information about visiting the centre.

What we learned

Search visibility increased across the three-month period, supported by stronger average rankings. The centre also generated more than 2.12 million organic search impressions across FY26.

7.5average Google search position

08MacArthur Central

+33.2%

more organic search impressions

SEO / Organic search MacArthur Central logo

Brisbane CBD shopping searches · July–September 2026 versus July–September 2025

More than 2.3 million organic search impressions in three months

Google organic search impressions increased 33.2% year on year, from 1.73 million to 2.30 million. Average Google search position improved from 11.7 to 7.2, while organic website sessions increased 10.2%, from 8,359 to 9,208.

Results compare 1 July–30 September 2026 with the equivalent period in 2025. Sources: Google Search Console and GA4. Impressions represent appearances in search results, while sessions measure website visits.

Behind the campaign

The brief

Improve MacArthur Central’s visibility when people search for shopping centres, retailers and everyday services in Brisbane’s CBD.

What we did

SEO work focused on improving existing website content, page titles, internal links and structured data to help search engines better understand the centre and its retail offering.

What we learned

The centre recorded stronger organic visibility, improved average search rankings and more organic website traffic. Across the full FY26 reporting period, MacArthur Central generated more than 8.2 million organic search impressions.

+10.2%organic website sessions

09Shore City

+11.2%

more organic search impressions

SEO / Organic search Shore City logo

Takapuna shopping searches · July–September 2026 versus July–September 2025

Stronger Google visibility for a local shopping destination

Organic search impressions increased 11.2% year on year, from 823,023 to 915,143. Average Google search position also improved from 7.5 to 7.0, supporting the centre’s visibility across relevant shopping searches.

Results compare 1 July–30 September 2026 with the equivalent period in 2025. Source: Google Search Console. Organic website sessions declined during this period, so the reported improvement relates to search visibility and average position.

Behind the campaign

The brief

Maintain and improve Shore City’s visibility when people search for shopping, parking, retailers and services in Takapuna.

What we did

The SEO programme focused on maintaining the centre’s search presence through ongoing website optimisation, with attention to retail information, shopping-related content and technical search performance.

What we learned

Search impressions grew across the latest three-month reporting period, with an improvement in average Google position. Across FY26, Shore City recorded more than 3.4 million organic search impressions.

7.0average Google search position

10Pran Central

8.2

average Google search position

SEO / Organic search Pran Central logo

Prahran shopping searches · September 2026 versus September 2025

Average Google search position moved from outside the top 10 to inside it

Pran Central’s average Google search position improved from 13.1 in September 2025 to 8.2 in September 2026, an improvement of 4.9 ranking positions in Google’s aggregate search reporting.

Ranking comparison: September 2026 versus September 2025. Source: Google Search Console. Organic impressions declined 6.1% across July–September year on year, so this case study highlights ranking improvements rather than overall search visibility growth.

Behind the campaign

The brief

Strengthen Pran Central’s organic search presence and improve its visibility for people looking for shopping, dining and services in Prahran.

What we did

The SEO programme focused on improving the centre’s website search performance, including content relevance, website structure and opportunities to strengthen visibility for local shopping searches.

What we learned

Average Google position improved substantially year on year. The centre also recorded more than 960,000 organic search impressions across FY26.

4.9positions of improvement year on year

11Port Adelaide Plaza

7.1

average Google search position

SEO / Organic search Port Adelaide Plaza logo

Port Adelaide shopping searches · September 2026 versus September 2025

Average Google search position improved from 9.7 to 7.1

Port Adelaide Plaza’s average Google search position improved from 9.7 in September 2025 to 7.1 in September 2026. The centre also recorded more than 4.25 million organic search impressions across FY26.

Ranking comparison: September 2026 versus September 2025. Google Business Profile growth compares FY26 with FY25. Google organic search impressions declined 17.7% across July–September year on year. Google Business Profile views and organic search impressions are separate measures.

Behind the campaign

The brief

Improve Port Adelaide Plaza’s visibility when people search for shopping, supermarkets, retailers and everyday services in the local area.

What we did

Ongoing SEO work supported the centre’s online discoverability, focusing on website content, technical optimisation and the relevance of its retail and shopping information.

What we learned

Average Google search position improved by 2.6 positions year on year. Local discovery also strengthened across FY26, with Google Business Profile views increasing 40.4% compared with the previous financial year.

+40.4%annual Google Business Profile views

Google Ads.Meta Ads.Search visibility.For shopping centres.

Your centre. Your tenants.More reasons to be found.

Google Ads

Meta Ads

SEO / GEO

Google Search reported approximately 2,075 store visits

The brief

What we did

What we learned

Google Search reported approximately 4,331 store visits

The brief

What we did

What we learned

Meta Ads generated 48 enquiries for KĀYA

The brief

What we did

What we learned

Performance Max drove 2,985 direction requests

The brief

What we did

What we learned

Google Display delivered 138 attributed store visits

The brief

What we did

What we learned

Meta Ads recorded 301 prize-form submissions

The brief

What we did

What we learned

Organic search impressions grew 6.6% year on year

The brief

What we did

What we learned

More than 2.3 million organic search impressions in three months

The brief

What we did

What we learned

Stronger Google visibility for a local shopping destination

The brief

What we did

What we learned

Average Google search position moved from outside the top 10 to inside it

The brief

What we did

What we learned

Average Google search position improved from 9.7 to 7.1

The brief

What we did

What we learned

I've been inyour shoes.

Experience that earnspeople's trust.

One less thingon your plate.

Google Ads.
Meta Ads.
Search visibility.
For shopping centres.

Your centre. Your tenants.
More reasons to be found.

I've been in
your shoes.

Experience that earns
people's trust.

One less thing
on your plate.